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The opinion research Institute forsa interviewed at the end of 2019/beginning of 2020, about 1,000 people from four to ten years to your eating and shopping habits.

An additional survey in April 2020 should help determine how the Corona of the crisis on the investigated topics in the area of effect.

Federal Minister for food and agriculture, Julia Klöckner, arranged the Numbers and concludes:

“It’s created a new awareness for the food and for the labor of those who produce it.”

Growing interest in regional products

One aspect that stood out in the Report, was that for the people of the importance of agriculture has increased. In the Corona-crisis, the regionality of products for many has become more important.

Overall, this criterion in your purchasing is, for 83 per cent of critical. The increase since the Corona is seven percent.

That information on the origin of the products on the packaging, that find many even more important than a list of ingredients.

Fresh and healthy, but easy

An undoubted majority of the food to the taste. However, with a lot of vegetables and fruits in the shopping and even cooked on the plate is also a positive trend in terms of baskets, clearly to recognize healthy nutrition.

Thirty percent of the respondents indicated that they cook since the Corona-crisis, more frequently than before. In addition, more emphasis is placed on fresh ingredients and often eaten together.

Longer than usual in the kitchen, most do not want to stand still. More than half of the respondents, it is important that your food is prepared quickly and easily. Women put this even more than men.

Only a small eight percent rise is seen in the use of classical delivery services. If consumers are to supply, then twenty percent to order one from local restaurateurs.

Such as the growing importance of regional products as the expression of society can be seen cohesion during Corona.

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Meat consumption in the German decline

With only 26 per cent fewer and fewer Germans consume meat daily.

The number of so-called Flexitarier – thus, those who actually eat meat, but occasionally not – is rising accordingly.

The prejudice that men are in this respect more likely to be reluctant, can not be confirmed from the Report. 70 percent have tried meat alternatives at least.

This curiosity is the main reason. The Beliefs that this is the climate, health and animal welfare are beneficial or even well-could taste it, are lagging behind far.

Almost 80 percent see a lower consumption of meat, nevertheless, a good way to feed a growing population.

Demand for less hidden sugar

The growing health consciousness is also reflected in the demands of the food industry.

90 percent want to that your food is healthy and, therefore, are against using sugar offset products. The Ministry is responding to this and committed to food associations in the future, sugar-, fat – and to reduce the salt content in finished products.

The desire for less hidden sugar does not mean, however, that Germans have a sweet-tooth. Both men and women nibble, according to the nutrition report, to 2020, like, 24 percent of munchies and Snacks on a daily basis on the agenda.

A reliable seal is important

Consumers want to be able to, especially on the information on the packaging to leave.

Particularly important for reliable seal, animal welfare and fair trade products show you are here. For animal welfare, many would be willing to pay significantly more.

The introduction of the Nutri-Scores as a Nutritional indicator and a pet are well-planned to mark already.

Germany: a disposable society?

To see frightening is that over 50 percent of the twelve million tons per year were disposed of discarded food from consumers.

The urgently needed process of rethinking is already underway. Meanwhile, 91 percent rely on our own senses in the assessment of a food instead of throwing it away due to the date of minimum durability easy. In 2016, this number was significantly less.

Klöckner summarizes, “from animal welfare about transparent identification and the prevention of food waste up to regionality and a balanced diet […] lived [2020] conscious”.

Source

• The Federal Ministry of food and agriculture-nutrition report 2020 (2020): Germany, as it eats – The MINISTRY of food and agriculture-nutrition report 2020, retrieved on 09.06.2020 https://www.bmel.de/SharedDocs/Downloads/DE/Broschueren/ernaehrungsreport-2020.html

Kimberly Papenthin

*The post “nutrition report 2020: How Corona has changed the diet of the German” published by FitForFun. Contact with the executives here.