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Hinge wants its users to meet IRL so badly, that they’re paying people to go on dates. In a new stunt likely designed to garner media attention, the dating app company is paying 250 different users a $100 Visa gift card to stop swiping, and actually meet face-to-face.
Hinge’s giveaway — if you could call it that — falls on the National Day of Unplugging, March 6, where smartphone users are encouraged to put down their mobile devices and take in the world (or whatever).
Here’s how to qualify to win the 100 bucks:
First you need to find someone on the app who actually wants to go on a date with you, arguably the hardest part of this whole endeavor. Then, pause your profile for 24 hours, starting at 4 PM EST, Friday, March 6. (In that time period you should be going on your date.) To do that, you need to head into settings, click account, and then press the pause switch. After the date, unpause your account. After which, you’ll be prompted to fill out two brief surveys talking about your date. The first is the unplugged submission form, and the second is the “We Met” survey that pops up.
Users will be rewarded the $100 dollars on a first come first serve basis, so you want to fill out these surveys right at 4 PM, Saturday, March 7, even though the giveaway technically ends midnight, Sunday, March 8.
Men’s Health Magazine
“The real magic happens in person and in real life,” Hinge CMO Nathan Roth said in a press release. “We’ll never stop encouraging our users to meet up, and this Friday, we’re excited to give them a little extra incentive to set up a date and put Hinge away.”
Why not give it a go? You may win $100 and meet your future spouse. It’s a win-win.
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