Sephora Gets Serious About Asia

SHANGHAI–“The goal is to create this beauty community. We want to be the most-loved beauty community,” said Sephora Asia president Benjamin Vuchot. The executive was seated on the second floor of the Sephora Shanghai flagship store on Nanjing Road, sharing what the LVMH Group-owned beauty leader has in store for the region.

There was plenty to share. While the retailer has held a presence in this part of the world since the early 2000’s, in the last few years the beauty chain has ramped up its investments substantially with the goal to make the region as strong as the business it does in the U.S. and Europe.

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