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What do you do with your old clothes when you’ve outgrown them (or whatever the version of outgrown is called where you lose a lot of weight and your clothes are all too baggy — ingrown?) or you’ve just gotten tired of them? If you are a generous soul, and/or just want those discards out of your hair, you probably donate them to a thrift store. If your clothes are high-end and in really nice shape, you can also try selling them at a consignment shop, or you could always sell them via one of the numerous online resellers out there.
The most poplar resale site, eBay, isn’t always the easiest place to sell your clothing since the listings tend to be crowded with inexpensive items drop-shipped from China. If you’re looking for a smaller, more exclusive market, and you have clothing, accessories, beauty products, or home goods to sell, you may wish to consider selling on Poshmark. Though you should be aware that the app is set up as a “social sales” venue and, according to the Poshmark blog, the way to make sales is to “stay … engaged with the Poshmark community [and be] a social bee on the app.” If you’re an introvert, this may not be for you.
If you still want to give it a go, though, we talked to Chelsea Mohrman, a Poshmark seller stylist, who says she’s made over $20,000 using the app, to get her advice for matching her huge profits.
Decide on your own aesthetic
It’s important to create your own personal brand in order to be successful on Poshmark. Mohrman says that, since she’s an interior designer by trade, she focuses on Poshmark’s home goods market. She says that her Poshmark specialty is vintage home goods, so anyone shopping her closet will know it’s a place they’ll be able to find cool stuff like brass candlesticks or funky old retro phones (you know, the kind with actual dials). As she told us, “I think it’s important for sellers to have their own niche or style aesthetic. It helps to cultivate a customer base and better differentiate your closet.”
Take your best shot
Mohrman says photography is really important when it comes to driving Poshmark sales. She suggests using a neutral, uncluttered setting as a backdrop, one with a lot of natural light. She takes her photos in a corner of her house and positions each item next to a houseplant. The reason for the plant being that it provides a frame of reference as well as “add[ing] a nice detail and … a pop of color.” She goes on to say that using the same backdrop for every photo will also help to give shoppers a better idea of how large the item is.
Needless to say, you should also level up your photography skills, or else find someone else who does know how to work magic with a cell phone camera, since, as Mohrman says, “Quality photos can really make your listings shine and increase your chances of finding a buyer.”
Take care with your shipping
According to Mohrman, Poshmark’s shipping is “as easy as it gets.” Once an item sells, all you need to do is print out the prepaid, pre-addressed label that will be provided to you, then package the item and affix the label. She mentions the fact that USPS even offers free package pickup, and appreciates the fact that she doesn’t have to leave her house in order to get her orders out the door. One reminder Mohrman has when it comes to packaging is more of a tip on what types of items you might wish to offer for sale: She says that smaller, lighter items are easiest to handle, so advises avoiding anything that won’t fit into a box 14 x 18 inches or less.
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