Executive Moves at Estée Lauder Cos., Maesa and Prose

July tracked some seismic shifts in beauty’s C-suites.

Daniel Mahler Photo courtesy of Daniel Mahler

The Estée Lauder Cos. Inc. promoted Daniel Mahler to executive vice president of global transformation and category leadership, effective July 1. He reports to Fabrizio Freda, Lauder’s president and chief executive officer, as well as Tracey T. Travis, executive vice president and chief financial officer. Mahler joined the company last year as co-chair of its global transformation committee, having previously worked with Kearney, the management consulting firm.

Brand incubator Maesa has also made a slew of recent additions to its C-suite.

Zaheer Ferguson Photo courtesy of Maesa

Zaheer Ferguson has been recruited as the company’s group CFO. Ferguson was previously at Bain Capital’s European private equity team, where he served as executive vice president, portfolio group. Ferguson has held several other roles at Coty Inc. and P&G Beauty.

Tara Brown Photo courtesy of Maesa

Maesa has also tapped Tara Brown as its group chief marketing officer. She previously worked as vice president, Keurig brand marketing, strategy and innovation. Prior to that, she was on Johnson & Johnson’s global leadership team as vice president of global brand experience and held various positions at P&G.

Brown will take over duties from Scott Oshry, the company’s current CMO, who is to transition into the role of chief innovation officer, heading up business development and innovation.

Krista Lausman Photo courtesy of Maesa

Also working on business development will be Krista Lausman, who is joining the company as senior director, strategic planning and transformation. She was previously an engagement manager at L.E.K. Consulting.

Helen Nwosu Photo courtesy of Prose

Prose, the customizable hair care brand, has named Helen Nwosu its first vice president of social impact. She joins the company from Louis Vuitton.

Heidianne Pillsburry Photo courtesy of Three Ships Beauty

Three Ships Beauty, the skin care brand, has hired Sephora alumna Heidianne Pillsbury as its CMO. At the LVMH Moët Hennessy Louis Vuitton–owned retailer, she was senior marketing director. Before that, she worked at Banana Republic.

Ideal Image, the aesthetics brand, has added to its board Alli Webb, the cofounder of Drybar.

For more from WWD.com, see:

Glen T. Senk Named Executive Chairman of Boden

Executive Changes at Lauder, Coty Inc., Glossier and U Beauty

Remaking the Executive Team at Moda Operandi

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