Dr. Elsa Jungman Introduces Microbiome Swab Test

As chatter around the microbiome crescendos, Dr. Elsa Jungman is piloting a one-on-one approach with her consumers.
The skin pharmacologist and founder of her eponymous skin care line, launched the pilot phase of a skin microbiome swab test earlier this week. Consumers will swab their skin over the course of one week, then send in the results and receive a full report on their skin, as well as product recommendations based on the breakdown of microorganisms on their skin. The test will launch more widely for consumers in 2022.
Jungman has studied the microbiome throughout her career. “My theory is that we use too many products that interfere with our skin biome, and we need to prove that less is more, or using much more gentle products is better for your skin health in the long term,” she said.
That theory informed the development of her line, which launched in 2018 and were some of the first to be certified microbiome-friendly in the U.S. market. The line consists of two cleansers and three serums, priced $40 to $70 on dr-ej.com. “When I started my company, I thought the most urgent thing was to launch products that are very gentle. Investors didn’t get why I didn’t put in more actives,” she said. “It’s not about being natural or not, it’s about how it interacts with your skin as an organ.”
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