Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Top Tribe Dynamics Earned Media Value November Report
Anastasia Beverly Hills has retained its number-one ranking on Tribe Dynamics’ earned media value color cosmetics report for November 2018.
The brand recorded $77.3 million in earned media value, a 21 percent year-over-year decrease. Following in second place is Huda Beauty with $64.2 million, a 35 percent year-over-year increase, and following in third place is Morphe, up two spots from the previous month, with $63 million, a 36 percent year-over-year increase.
The November report saw two new entries: ColourPop in ninth place with $34.8 million and Nars in 10th place with $34.2 million.
The report spotlighted the release of Morphe’s palette collaboration with influencer James Charles. The influencer brought in $7 million of the brand’s total $63 million in earned media value. Buzz around the palette itself drove $18.4 million of the brand’s earned media value with 643 influencers mentioning the product in their posts.
Tatcha also retained its number-one ranking in the November skin-care report. The brand generated $8.5 million in earned media value, a 138 percent year-over-year increase. In second is Farsali with $3.8 million, a 21 percent year-over-year increase, and in third is Drunk Elephant with $3.6 million, a 220 percent year-over-year increase.
The skin-care report also saw two new entries: Kiehl’s ranked in fourth with $3.3 million and Foreo ranked at sixth with $2.7 million.
For Foreo, its entry into the top 10 ranking can be attributed to the brand’s inclusion in a number of influencer’s Black Friday haul content, specifically the brand’s UFO Smart Mask Treatment. Mentions of the product generated $625,200 of the brand’s overall earned media value.
Brazilian Bond Builder ranked first in Tribe Dynamics’ hair-care report. The brand recorded $7 million in earned media value, a 15 percent year-over-year increase. In second is Olaplex with $5.9 million, a 28 percent year-over-year increase, and in third is Redken with $5.7 million, a 58 percent year-over-year increase.
New to the ranking are Arctic Fox Hair Color, ranked at seventh with $3 million, and Oribe, ranked at 10th with $2 million. Oribe’s growth can be attributed to the brand’s inclusion in FabFitFun’s winter subscription box, which generated $187,400 of the brand’s total earned media value.
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